Influence Consumers with the FRAP Method

The Brain Marketer thebrainmarketer.com

The F.R.A.P method helps you connect with consumers by addressing their frustrations and triggering quick decisions with relevance, affirmation, and a final push.

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Influence your audience and drive fast decisions.

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Frustrations

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Revendications (Claims)

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Apport (Contribution)

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Pulsion (Impulse)

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Influence Consumers with the FRAP Method

The F.R.A.P method helps you connect with consumers by addressing their frustrations and triggering quick decisions with relevance, affirmation, and a final push.

Influence your audience and drive fast decisions.

Frustrations

Diagnose pain points

Revendications (Claims)

Stand out from the crowd

Apport (Contribution)

Back up your claims

Pulsion (Impulse)

Create urgency and action

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