The Reward Circuit Seek Rewards and Avoid Punishment

The Brain Marketer thebrainmarketer.com

Our brains are wired to seek rewards and avoid punishment. Brands leverage the brain’s reward circuit to influence consumer decisions.

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The brain’s reward circuit impact your decisions.

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Orbitofrontal Cortex

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Amygdala

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Ventral Striatum

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Valence in Psychology

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The Reward Circuit Seek Rewards and Avoid Punishment

Our brains are wired to seek rewards and avoid punishment. Brands leverage the brain’s reward circuit to influence consumer decisions.

The brain’s reward circuit impact your decisions.

Orbitofrontal Cortex

Valence of reward

Amygdala

Intensity of reward

Ventral Striatum

Predicting rewards

Valence in Psychology

Attraction or repulsion

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