Selective attention, selective distortion, retention.
In today’s hyperconnected world, attention has become a rare and precious commodity. Our primal brain, responsible for instinctive survival reactions, is hardwired to scan for threats and rewards and it’s especially alert at the beginning and end of any interaction. That’s why the opening and closing moments of your message are critical.
Our brains process visual information in a specific order, prioritizing certain types of stimuli over others. From recognizing objects to detecting faces and animated elements, the brain follows a logical sequence to make sense of the visual world around us. Understanding how this process works is crucial for marketers and advertisers, as it reveals what captures consumer attention most effectively. In this article, we will explore how the brain processes visual information and how this affects consumer behavior.