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Heuristics in Decision-Making: The Mental Shortcuts
Every day, we make thousands of decisions — some conscious, others automatic. Many of these choices are guided by mental shortcuts, known as heuristics. These c…
Pupil Dilation in Marketing: Attraction and Engagement
Pupil dilation is an involuntary physiological response controlled by the autonomic nervous system. It occurs in reaction to changes in light, cognitive load, o…
The Unconscious Brain: The Hidden Engine Behind Our Decisions
Did you know that 95% of our brain's activity happens unconsciously? The moment we become aware of our existence, we are only engaging a mere 5% of our cognitiv…
Harnessing Unconscious Fear in Marketing: The Power of Negative Emotions
Fear is one of the most powerful motivators in the human brain. While negative emotions are often avoided in everyday communication, they can become strategic a…
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