Perception and Attention

Selective attention, selective distortion, retention.

Capturing Attention: A Neuromarketing Approach to Keeping the Primal Brain Engaged

by Vincent Heimann

In today’s hyperconnected world, attention has become a rare and precious commodity. Our primal brain, responsible for instinctive survival reactions, is hardwired to scan for threats and rewards and it’s especially alert at the beginning and end of any interaction. That’s why the opening and closing moments of your message are critical.

Visual Information Processing: How the Brain Prioritizes What Matters

by Vincent Heimann

Our brains process visual information in a specific order, prioritizing certain types of stimuli over others. From recognizing objects to detecting faces and animated elements, the brain follows a logical sequence to make sense of the visual world around us. Understanding how this process works is crucial for marketers and advertisers, as it reveals what… Read More »Visual Information Processing: How the Brain Prioritizes What Matters

Perception and Attention

Capturing Attention: A Neuromarketing Approach to Keeping the Primal Brain Engaged

Visual Information Processing: How the Brain Prioritizes What Matters

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