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Amygdala and Consumer Behavior

Visual Information Processing: How the Brain Prioritizes What Matters

Our brains process visual information in a specific order, prioritizing certain types of stimuli over others. From recognizing objects to detecting faces and animated elements, the brain follows a logical sequence to make sense of the visual world around us. Understanding how this process works is crucial for marketers and advertisers, as it reveals what captures consumer attention most effectively. In this article, we will explore how the brain processes visual information and how this affects consumer behavior.