Age and Life Cycle: Understanding Key Stages to Target Your Audience
Your consumer’s brain doesn’t just age — it rewires, and those rewiring patterns are measurable. This article maps five major consumer life stages to their underlying neuroscience — from delay discounting in Gen Z to Socioemotional Selectivity Theory in the 55+ group — and shows exactly how brands like Apple, Volvo, and Duolingo are already exploiting these insights.