Brand Familiarity: How Repeated Exposure Builds Positive Consumer Attitudes
Why do we tend to choose brands we’re familiar with, even when there are other alternatives available? The concept of brand familiarity explains why repeated exposure to a brand or stimulus can foster a sense of comfort and trust, ultimately leading to positive attitudes and consumer preference. In this article, we explore how brand familiarity works, why it reduces uncertainty for consumers, and how it influences buying behavior.