The Primal Brain’s Reaction: Why We Decide Quickly (and How Brands Leverage This)
The primal brain, also known as the reptilian brain, is the most ancient part of our brain evolved to ensure survival. Its core function is to trigger fast, instinctive reactions to threats or opportunities, often before we even become consciously aware of them. In today’s marketing landscape, this instinct still governs many of our decisions, especially when they’re made in seconds.