The Three Brains of the Customer: Understanding Neuromapping for Effective Marketing
Did you know that three distinct parts of the brain influence every consumer’s decision-making process? In neuromarketing, this concept is known as neuromapping, which divides the brain into three key areas: the reflective brain, the intuitive brain, and the primitive brain. Each of these brains plays a different role in processing information, emotions, and decisions. In this article, we will explore how these three brains function and why the primitive brain is the primary target for marketers.