Aaker’s Brand Equity Model: Strengthening Your Brand Through Recognition and Neuromarketing
David Aaker, a renowned professor and marketing expert, developed a brand equity model based on the concept of brand recognition. Aaker views brand equity as a mix of brand awareness, associations, and loyalty, which all contribute to the value that a brand delivers through its products and services. In this article, we’ll explore Aaker’s Brand Equity Model and discuss how neuromarketing techniques can enhance the key components of brand equity—building deeper consumer connections and driving long-term loyalty.