Aaker’s Brand Equity Model: Enhancing Brand Strength Through Neuromarketing
David Aaker’s Brand Equity Model provides a strategic framework for brands aiming for long-term success by shaping consumer perceptions. The model emphasizes five key elements: brand awareness, brand loyalty, perceived quality, brand associations, and proprietary assets. Neuromarketing complements these elements by applying cognitive neuroscience principles to deepen consumer engagement and fortify loyalty.