The primal brain, also known as the reptilian brain, is the most ancient part of our brain evolved to ensure survival. Its core function is to trigger fast, instinctive reactions to threats or opportunities, often before we even become consciously aware of them. In today’s marketing landscape, this instinct still governs many of our decisions, especially when they’re made in seconds.
The primal brain—our most ancient and instinct-driven part of the brain—plays a crucial role in decision-making. Marketers can leverage this by crafting messages that speak directly to this part of the brain, triggering impulsive actions and driving consumer behavior. But how exactly do you sell to the primal brain? Here are the six key messages you need to send to influence it effectively.
Did you know that the decisions we make as consumers are deeply influenced by our primal brain? This part of our brain, often called the “all or nothing brain” by neuromarketing expert Patrick Renvoisé, plays a crucial role in ensuring our survival. But what does that have to do with marketing? A lot, as it turns out.