Understanding Cognition: The Mental Processes Shaping Consumer Behavior
Cognition refers to the mental processes that drive knowledge and understanding, influencing everything from memory and language to decision-making and perception. In marketing, cognition plays a crucial role in how consumers interpret information, solve problems, and make purchasing decisions. This article delves into the science of cognition, exploring how these mental processes impact consumer behavior and how emotions, once considered separate from cognitive functions, are now seen as integral to reasoning and decision-making.