Keller’s Brand Equity Model: Building Strong Brands Through Neuromarketing
Kevin Lane Keller’s Brand Equity Model offers a strategic blueprint for building powerful brands. Structured as a pyramid, it guides marketers from brand awareness to full consumer advocacy—what Keller calls “brand resonance.”
This article explores how each stage of the model aligns with neuromarketing principles and how understanding the brain can help you create brands that resonate—both emotionally and cognitively.